When beauty embraces a new style – Alfaparf Milano stands for professional hair cosmetics from Italy. Positive energy, enthusiasm and perfectionism are reflected in the products of the Alfaparf brand. They stand for experience, creativity and an unmistakable Italian style.

Hair is their passion, obsession and belief in life. The experts at Alfaparf don't take themselves too seriously, but they take everything they do even more seriously. And so they can boast that they have been involved in everything themselves for over 35 years - from the first formulation to testing and production. And they pass on everything they know about the beauty of hair with passion and dedication.

The Alfaparf Semi di Lino line offers you a solution for dry, tired or damaged hair and for a polluted scalp. The Alfaparf shampoo is the absolute foundation for everything and prepares your hair for the subsequent care. And if you want to give your hair a truly special care experience, you should try the Alfaparf Keratin Therapy collection with a keratin complex.