Starting in September, there will be a new, innovative way to raise awareness for the preservation of our planet without having to compromise on product performance or individual style. With the new CONSCIOUSSTYLE product line, KMS makes it easy to make targeted choices for greater environmental awareness while achieving outstanding care and styling results. The gently formulated products consist of a minimum of predominantly natural, yet highly effective ingredients. Ideal for normal to fine and safe for color-treated hair: CONSCIOUSSTYLE products provide weightless moisture, improve the natural hair structure, protect against environmental pollutants* and create a pure, individual style. The new product line includes products from all KMS ranges – START. STYLE. FINISH.

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